AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

“Cape Town BMW dealership Auto Atlantic wanted to introduce the newly launched 7 series to their premium customers in style, so they tasked Event Concepts in sourcing a unique venue and creating an experience that linked to the cars enhanced sleek and luxurious look.”

“Cape Town BMW dealership Auto Atlantic wanted to introduce the newly launched 7 series to their premium customers in style, so they tasked Event Concepts in sourcing a unique venue and creating an experience that linked to the cars enhanced sleek and luxurious look.”

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Cape Town BMW dealership Auto Atlantic wanted to introduce the newly launched 7 series to their premium customers in style, so they tasked Event Concepts in sourcing a unique venue and creating an experience that linked to the cars enhanced sleek and luxurious look.

2016 02 24 0001 AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

2016 02 24 0002 AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

2016 02 24 0003 AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

No problem, we had just the venue in mind, Maison Noir an uber stylish and exclusive mountain estate and private villa on the slopes of Table Mountain. Like the car itself Maison Noir is a design masterpiece with a spacious contemporary feel and exclusive luxurious touches throughout the property. It was a perfect fit with the BMW brand and some innovative, subtle décor touches from the Event Concepts team complimented the overall look.

2016 02 24 0004 AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

2016 02 24 0005 AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

2016 02 24 0006 AUTO ATLANTIC LAUNCH NEW BMW 7 SERIES IN STYLE

Celebrity chef Reuben Reiffel and his team were asked to create an innovate menu experience in keeping with the feel for the day and after test driving the new car, guests voiced their approval whilst wining and dining together on one long table out on the terrace.

Images by: E Image Photography